The unexpected benefit of celebrating failure
In one moonshot lab, teams are rewarded for deliberately killing their own projects. The talk explains why.
The sooner you find out an idea will not work, the less you lose. Pushing teams to attack the hardest part first turns a multi-year mistake into a few weeks of work.
Key takeaways
Attack the hardest part first
Leaving the project-killing question for last only makes the loss bigger.
Reward stopping early
When a team can deliver bad news without punishment, the organisation learns faster.