Failure Stories
In the spirit of Fuckup Nights: the mistakes nobody wants to tell, and the lessons that came out of them.
Why talk about failure?
Success stories inspire but rarely guide: no one really knows why the thing that worked worked. Mistakes are clearer — you can see where it went wrong and teach others not to repeat it.
Every story here ends with key-takeaway cards. If you have no time for the full story, go straight to the cards.
Stories
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Chasing the wrong metric
Mert Öztürk · Nova Mobil
For a year we grew downloads and revenue never moved. What we measured said nothing about the health of the business.
Why an empty talk can still sound convincing
Will Stephen · TEDxNewYork
A satirical talk proving you can say nothing with total confidence — a warning for anyone who presents.