Chasing the wrong metric
For a year we grew downloads and revenue never moved. What we measured said nothing about the health of the business.
Every Monday we presented the download chart and it always went up. Nobody asked whether those users came back in week two.
Key takeaways
Avoid vanity metrics
A number that only goes up is not necessarily the right number.
Measure the return
Week-two retention says far more than download count.
Presentations need questions
A report nobody challenges is probably a report nobody reads.